I changed the tagline “Axe Effect” to “Axe-ident” for a few reasons. The first and main reason is that I don’t believe Axe to be a very seductive product, especially not one to achieve the pictured image. The second is that women have self-control and don’t stick their hands in any man’s pants, regardless of how wonderful he smells. Lastly, I don’t think Axe could have this effect in any way except for an accident.
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