Axe Twist Deodorant Commercial

This ad for Axe Twist Deodorant says flat out that women get bored easily. This deodorant will constantly be changing, so women will stay interested in you despite their short attention spans. Women’s boredom is natural, so this will help you keep a date entertained. Don’t worry, you don’t have to be charming or sincere, you just have to keep changing your appearance (and your seductive, manly scent with Axe Twist Deodorant) for a woman to stay focused on you. Axe says that even the most uninteresting men will be successful in wooing women since women are unintelligent and can’t control themselves when you wear Axe.

This is a horrible message to send. Women do not get bored easily. However, if a guy isn’t confident enough to be who he is and has to buy into Axe products that promise to make him seem exciting (and constantly changing) in order to please a woman, it makes perfect sense that a girl wouldn’t be interested. There is no deodorant on the market that can make a man any more interesting, and women (and hopefully men…) are well aware of this.