This name of this perfume is a cross between woman, humanity and/or femininity. At first, I wasn’t sure what the fragrance was trying to promote exactly. When I checked out their website, the first page I was directed to (where I chose my country) had an interesting message. It says, “womanity is… different for everyone one of us, every day, every mood, every place we’re from”. This is a positive advertisement, saying that there is no definition of who a woman is or how she should behave, which leads to individual choices and non-conformity. My biggest problem with this ad is that as it promotes individuality, it says a specific product is necessary to attain that ideal (which contradicts the positive message). This ad was in a recent copy of Cosmopolitan magazine.
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