The Photoshop Effect

This video clip is a good follow-up to the previously posted Dove Evolution ad. Regardless of whether or not it is true that 99.9% percent of advertisements are edited with Photoshop, we know that the majority of images are “perfected” on a regular basis. The video contains interviews with a professional photographer and nutritionist who comment on the excessively high amount of images is changed and the lack of knowledge that viewers have on the changes that are made. Without the realization that the pictures are edited and aren’t natural, the images send negative messages and have the potential to lower individuals’ self-confidence when they look in the mirror and don’t see the same stereotyped perfection.