The Nike fill-in-the-blank ads are examples of positive advertisements. They are empowering to both men and women. In this series, only women are depicted. These ads say that you can become whatever you want (through fitness, specifically through Nike products). These ads picture successful female athletes (an Olympic medalist and a professional dancer). The selected women look strong, fearless, and determined. This is the kind of positive motivation and advertisement that viewers benefit from. This is smart advertising. I found this ad in Cosmo magazine.
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