The original advertisement is a picture of indulgence. Drugs (cigarettes and alcohol) are a theme in this image. Mostly, the ad sells sex. The woman is looking at the camera seductively. She’s barely dressed, is biting a playing card, and looks as if she hasn’t eaten in a week. The woman is being sold more so than the product (experience) in this advertisement, since you have to look closely to see that the ad is for Hard Rock casinos. I don’t particularly understand this advertisement. The caption speaks to cheating, both in games and in relationships. This shouldn’t be successful, but Hard Rock is trying to make sinful pleasures appealing. It advertises risky behavior by making it seem enticing and sexy.
When I Google-searched the ad for more information, I learned that this is one of the Hard Rock Casino ads that was part of the campaign that would be on trial (as of July 2004). It was questionable whether or not this ad was just sexy or pornographic as well as being plain indecent. I found the original ad here and it can be found in simple Google searches.
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