Sunday, December 12, 2010

Dove Evolution Commercial

This is a neat commercial for Dove.  It points out that perceptions of beauty have become increasingly distorted over the decades.  The media showcases unrealistic and unattainable visions of ‘perfection’ that can lead to negative emotional and physical side effects for both men and women.  This Dove campaign is a step in the right direction as a positive role model.  It politely pokes fun at the impractical standards that the media have set and reminds viewers of individual beauty, saying that models are regular people whose images have been played with to an editor’s liking.  Let this serve as a reminder that you are beautiful too.

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